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Berry Launches Premium Embossed Decorating for Laminate Tubes

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By: Jamie Matusow

Editor-in-Chief

Berry Global, Inc. has been granted a patent related to registered embossing on laminate tubes.  This patent extends the company’s premium, customized decorating techniques for personal care products.

The unique process precisely aligns intricate artwork—words, logos or images—with embossing or debossing to enhance the look and tactile experience of laminate tube packaging. The new process allows eye-catching 360-degree decoration for 1-1/2”, 1-3/8”, 1-3/16” and 2” laminate tubes, creating a premium package that Berry says stands out on the shelf and enhances a customer’s brand.

“Personal care packaging is all about ‘premiumization’ now, and this offers brands a new and exciting way to communicate luxury,” says Rebecca Vara, vice-president of sales, Personal Care.

More info: www.www.berryglobal.com

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